About Us

I always had a deep curiosity when it came to marketing, and
I didn't let the fact that I dropped out of university after a year deter me. I
come from a family of entrepreneurs so while I was sat in lectures I couldn’t
help but feel like I was wasting my time, because I already knew how to run a
business. My dad had taken me to work with him my whole life; he owed well
established retail business and a construction company, all of which I was a
part of. I’d sit in the office doing the accounts with my Nana, I’d go with my
parents buying the products from the wholesaler, and later on I was the one who
started his website.

Fast forward to 2011 and I moved to Nottingham in the UK, I
landed a job in Experian in the call centre advising people on how to manage
their credit score; I quickly outgrew the phones and during my transition, I
was moved to more of a product development-based role where I was advising
managers on how to upsell parts of the packages. I think it was roughly a year
when I then moved off the phones and I was put into a data management role,
which I hated, with a passion! I read somewhere that Richard Branson had said, “If
you have the confidence then you can do anything, so blag your way in if you
have to.” I took his advice and I ‘blagged’ my way into a marketing assistant
secondment for 9 months. I was in heaven; this is exactly where I wanted to be.
But after a short lived 6 months, I got requested to return to my data job and
I was instantly looking for a new role.

After being at Experian for about 3 years, I soon landed a
Marketing Assistant role for a company called Source BioScience. I was
determined to learn as much as I could about everything marketing because the
industry was so competitive, and I had zero qualifications in it: leaving me pretty
clueless. So, I went on as many courses as I could and did as much online research
as I could; and eventually it paid off. Because at this point I only had
experience in the finance sector and now the pharmaceutical industry I needed
to figure out a way to get as much experience as possible in all the other
industries too. This is when I started Parvenue Marketing but not officially; I
was teaching myself how to build websites and do Google AdWords with start up companies,
and I wouldn’t charge them. My free service was basically my way of learning on
the job and helping them get to where they needed to be with a limited budget.

In 2018, after working 6-month contracts in so many
different industries; education; real estate; retail; automotive; pharmaceutical;
agencies; B2B; B2C; you name it, I covered it. I contracted myself out short
terms in different areas of digital marketing, for example, analytics, social
media, SEO, content marketing; so that I could basically learn every aspect of
it on the job. I then went on to do all the Google certifications there was,
and I then created my own website for Parvenue Marketing from scratch. Before I
became fully self-employed in January 2019 I was working as a Digital Marketing
Manager for a publishing company; as I was approaching the freelancer route, I
had my old boss from Source BioScience reach out to me and say, “Hey, how would
you like to freelance for us two days a week?” I was like ok, when do I start?
He said, “Next week.” So, that was the beginning of me having to carry two
laptops around, then the following week after that I got a message on LinkedIn
offering me another two day a week freelancer role managing their SEO and PPC.
Then I had three laptops, two part time jobs and a full-time job to juggle; it
was exhausting!

After I took the leap it was amazing, I had a constant
stream of clients, I have made and continue to have great relationships with
all my past and present accounts; I’m 100% self-taught, and I’m very proud of
where I’ve got to and continue to climb towards. It’s literally taken blood,
sweat and a lot of tears to get to where I am today; sitting here in Michigan, America
and seeing how far my little digital marketing company that specialises in SEO has
come, I’m excited to see how much further I can take it! Sky’s the limit, so
come and join me on our quest to the stars.